Packaging isn’t just the final step in production — it’s the first impression your biscuits and cookies make on customers. If you want packaging that looks professional, protects fragile products, and keeps your line running efficiently, a flow wrap machine is the gold-standard solution.
In this guide, we’ll break down why flow wrapping is ideal for biscuits and cookies, what benefits you can expect, and how it helps grow your production capability.
A flow wrap machine (also known as an HFFS — Horizontal Form Fill Seal machine) wraps your biscuits or cookies in a continuous film, seals the edges, and produces neat pillow-style packs.
This is the same type of packaging commonly seen for:
The result? Fast, consistent, and professional packaging every time.
1. Protects Fragile Products From Breakage
Biscuits and cookies break easily, especially during manual packing. Flow wrap machines use smooth, controlled systems that reduce breakage dramatically.
Many bakeries find that breakage drops from around 8% to under 1% once they automate.
2. Keeps Products Fresh Longer
Flow wrap film creates a strong barrier against:
This keeps biscuits crunchy and extends shelf life — essential for bakery production and supermarket distribution.
3. Fast Speeds for High-Volume Production
Modern flow wrap machines can wrap hundreds of packs per minute, boosting your throughput while keeping sizes and seals consistent.
Even small bakeries benefit — the efficiency gain is huge.
4. Versatile for All Shapes & Styles
Flow wrappers comfortably handle:
No redesign needed — the film forms perfectly around each product type.
5. Excellent Branding Opportunities
The film used in flow wrapping provides a large printable area.
This means you can easily showcase:
Shelf-appeal makes all the difference — professional packaging increases sales.
6. Cost-Effective & Material Efficient
Flow wrapping uses far less material than rigid packaging like tubs or trays. This results in:
Perfect for businesses wanting profitable, scalable packaging.
7. Eco-Friendly Film Options Available
Packaging sustainability is becoming essential. Modern machines can run:
This helps brands meet modern environmental expectations without sacrificing performance.
8. Hygienic & Tamper-Evident
Flow wrapping reduces human contact during the packaging process.
Benefits include:
Especially important for large retailers and export markets.
A typical biscuit or cookie line looks like this:
Cooling → Alignment → Flow Wrapping → Cartoning → Case Packing → Pallets
Flow wrapping is the heart of the packaging process — and usually the first machine companies automate because it gives the biggest efficiency jump.
When selecting a machine, consider:
Make sure the machine can handle recyclable or specialty films if you aim for sustainable packaging.
Gentle infeed systems protect fragile products during wrapping.
Consider scalability — adding feeders, stackers, or cartoners later.
Businesses typically invest in flow wrapping to:
On average, many bakeries see fast ROI because of labour savings and increased throughput.
Flow wrap machines offer everything biscuit and cookie producers need:
If you’re looking to improve your biscuit or cookie packaging, flow wrapping is the most reliable and profitable choice.
Partner With SA Packaging Machinery
If you’re ready to reduce breakage, improve shelf appeal, and boost output, SA Packaging Machinery can supply the right flow wrap solution for your biscuits and cookies.
We’ll help you move from manual or basic packing to a professional, scalable flow wrapping solution built for biscuits and cookies.
The Flow Wrap Packaging Machines are used to seal products horizontally in printed or clear film packaging.