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Labelling Machine

Labelling Packaging Machine

Round bottle, double-sided or top-flat label application, semi-automatic to fully automatic
Labelling packaging machine

Machine Overview

Machine typeRound bottle, double-sided or top-flat labeller
ProductsBottles, jars, pouches, tubes, boxes, containers and cans
Output10–200 pcs/min depending on model
Accuracy±0.2–1 mm depending on model
Label typeSelf-adhesive, wrap-around and front-and-back labels
AutomationSemi-automatic or fully automatic
Bottle shapesRound, flat, square, oval and irregular
UtilitiesAC 220 V, compressed air 0.4–0.8 MPa

Configurations

Machine configurations

A labelling machine feeds the product past a label dispenser, presses the label on, and discharges it, either rotating the container for a wrap-around label or holding it flat for a front, back or top label. Which configuration you need comes down to container shape and label placement. If you are still deciding between machine types, start at our full machine range.

Round bottle labeller applying wrap-around labels

01

Round bottle labeller

Rotates the container while applying the label, giving accurate positioning and a wrinkle-free wrap-around finish. Five models cover 20–200 pcs/min, fully automatic, with ±1 mm accuracy.

Best for•Water, beverage and cosmetic bottles•Pharmaceutical and chemical containers•Round food jars
BenefitsWrinkle-free wrap-around labelsHigh labelling accuracySuitable for wrap-around labels
Double sided labeller applying front and back labels

02

Double-sided labeller

Applies labels to the front and back of flat, oval, rectangular or square containers in one pass, so branding, product information and regulatory details can sit on separate labels without a second station.

Best for•Detergent and cosmetic bottles•Engine oil and cleaning containers•Flat food packaging
BenefitsFront and back in one passConsistent label positioningUpgradable with a round-bottle attachment
Top flat labeller applying labels to flat products

03

Top flat labeller

Applies labels to the upper surface of flat products, cartons, pouches, trays or lids. Simple, reliable operation and easy to integrate into an existing line, commonly used for date coding and product identification.

Best for•Cartons, boxes and pouches•Trays and lids•Date coding and identification labels
BenefitsSimple, reliable operationHigh-speed label applicationEasy line integration
Semi-automatic labeller for small production runs

04

Semi-automatic vs fully automatic

Any of the three label placements can be run semi-automatically, with an operator loading and removing product, or fully automatically as part of a continuous line. The choice is production volume, not label style.

Best for•Semi-automatic: small businesses, start-ups•Fully automatic: high-volume manufacturers•Either: integrates with filling and capping
BenefitsSemi-automatic: lower investment, compactFully automatic: maximum speed, consistentBoth: professional labelling results

Applications

What a labelling machine labels

Label placement is matched to the container and the industry it serves. These are the three sectors we supply into most.

Cosmetics bottles labelled on a labelling machine

Cosmetics and toiletries

Shampoo, lotion, perfume, skincare jars, cosmetic tubes, soap and personal care products, where label alignment and finish carry the brand.

Accurate, professional brandingWrinkle-free applicationSuits round and flat containers
Food and beverage bottles labelled on a labelling machine

Food and beverage

Water, juice, sauce jars, spice containers, beverage packaging, honey jars and snack containers, where clear identification and retail-ready presentation both matter.

Clear product identificationRetail-ready presentationHigh-speed continuous lines
Industrial and chemical containers labelled on a labelling machine

Chemical and industrial

Cleaning chemicals, industrial containers, lubricant bottles, automotive products, detergent packaging and agricultural chemicals, where the label has to hold up as well as the product inside.

Durable, accurate labellingHandles industrial containersHigh-throughput lines
Custom bottle filling line configuration

Custom configuration

Bottle unscramblers, custom cap and label feeders, batch coders, automatic inspection systems and integration with downstream shrink wrap or cartoning, built into the line rather than added as an afterthought.

Best for•Non-standard bottle shapes or caps•Integrating with an existing line•Inspection and batch-coding requirements

Applications

Applications of Labelling Machines

Cosmetics products labelled on a machine

Cosmetics and toiletries. Accurate, professional branding:

  • Shampoo and lotion bottles
  • Perfume bottles
  • Skincare jars
  • Cosmetic tubes
  • Soap and personal care products
Food and beverage products labelled on a machine

Food and beverage. Clear identification, retail-ready:

  • Water and juice bottles
  • Sauce jars and spice containers
  • Beverage packaging
  • Honey jars
  • Snack containers
Industrial products labelled on a machine

Chemical and industrial. Durable, accurate labelling:

  • Cleaning chemicals
  • Industrial containers
  • Lubricant bottles
  • Automotive products
  • Detergent and agricultural chemical packaging

The guides below cover the buying and running questions we are asked about most for labelling machines.

Choosing: how to choose a labelling machine · label applicator vs labelling machine · guide to labelling machines
Cost and care: labelling machine cost · labelling machine ROI · maintenance guide · troubleshooting guide
By label type: wrap-around labelling · front and back labelling

Specifications

Technical Specifications

A labelling machine is specified by container shape and label placement first, output second. Twelve models split across round-bottle and flat-surface/double-sided ranges, running semi-automatic through to fully automatic.

Sizing the machine. Round containers need a wrap-around round-bottle labeller; flat, square or oval containers need a flat-surface or double-sided model. Product and label dimensions are customisable on every model, so start from your target output and accuracy requirement.

Accuracy runs from ±0.2 mm on the tightest semi-automatic flat-surface model to ±1 mm on the general-purpose models. All run on AC 220 V; models needing compressed air run at 0.4–0.8 MPa.

Output ranges from 10 pcs/min on the smallest semi-automatic models up to 200 pcs/min on the fastest round-bottle machine. Real speeds are confirmed on a trial with your product and label.

Labelling machine models

Round bottle models

ModelApplicationAutomationAccuracySpeedPowerWeightDimensions
301Round BottleFully±1mm60-150 pcs/minAC220V 530W185kg2000×1100×1300mm
SAP-301ZRound BottleFully±1mm10-40 pcs/minAC220V 200W55kg1300×1000×600mm
302Round BottleFully±1mm20-60 pcs/minAC220V 600W185kg2000×1100×1300mm
SAP-302ZRound BottleFully±1mm10-30 pcs/minAC220V 200W55kg1300×1100×600mm
305Round BottleFully±1mm20-200 pcs/minAC220V 530W240kg2050×650×1450mm
311Round BottleSemi±0.5mm20-40 pcs/minAC220V 200W33kg920×550×520mm

Flat surface and double-sided models

ModelApplicationAutomationAccuracySpeedPowerWeightDimensions
601Flat SurfaceFully±1mm60-120 pcs/minAC220V 501W180kg1600×780×1400mm
601ZFlat SurfaceFully±1mm20-80 pcs/minAC220V 200W110kg1100×800×650mm
612Flat SurfaceSemi±0.2mm15-30 pcs/minAC220V 150W67kg550×450×1000mm
615HFlat SurfaceSemi±1mm15-25 pcs/minAC220V 145W60kg1000×650×850mm
SAP-616Square/Flat/Round/Oval/IrregularSemi±0.5mm15-35 pcs/minAC220V 145W60kg1000×650×850mm
902Double-Sided BottleFully±1mm30-150 pcs/minAC220V 1.1kW330kg3000×1450×1600mm

Product and label dimensions are customisable across every model. Air pressure is 0.4–0.8 MPa where compressed air is required. CE certificates are available on request.

General specification and options

ParameterSpecification
Label typesSelf-adhesive, wrap-around, front-and-back and tamper-evident
Container shapesRound, flat, square, oval and irregular
AutomationSemi-automatic or fully automatic
IntegrationsConveyor systems, servo motors, date coding, vision inspection, bottle orientation
UtilitiesAC 220 V single-phase; compressed air 0.4–0.8 MPa where required
OptionsRound-bottle attachment upgrade on double-sided models, custom label sizing, batch coding
IntegrationFilling, capping and downstream packaging equipment

Not sure which labeller suits your container? Read how to choose a labelling machine, then send us your product and label for a trial.

About our modelModel codes shown are machines we have built or configured for previous projects. Your machine is specified and built to suit your product, output and pack format — not supplied off the shelf.

About the machine

How a Labelling Machine Works

A labelling machine feeds the product onto a conveyor, a sensor detects its position, and the PLC dispenses a label from a reel and presses it on at controlled tension and speed — rotating the container for a wrap-around label, or holding it flat for a front, back or top label. For the buying decision in full, read the how to choose a labelling machine guide.

Also known asLabel applicatorBottle labelling machineAutomatic labelling machineLabel applicator machineIndustrial labelling machine

The feed and apply cycle

The cycle runs in six steps:Product feeds onto the conveyorSensor detects product positionLabel dispenses from the reelLabel presses onto the productLabel is pressed firmly in placeProduct discharges to the next stage

Label tension, application speed and position are set per product and held in the machine controls, so a changeover between products is a settings change rather than a rebuild.

Upstream the product arrives from filling and capping; downstream it feeds shrink wrap, cartoning or case packing.

Read the full explanation in the guide to labelling machines.

Labelling packaging machine diagram

Label placement is matched to container shape, so the same underlying machine design covers round bottles through to flat cartons.

Typical products are shampoo, lotion and perfume bottles; water, juice and sauce containers; and cleaning chemicals, lubricants and industrial containers.

For labels that shrink onto the container rather than adhering to it, see our shrink sleeve labeller. For a filled and capped bottle before labelling, see bottle filler-capper-labeller.

Case Studies

Case studies

A double-sided bucket labeller with thermal printing and a dual-function bottle labeller, plus the comparisons we send to anyone weighing up round bottle against double-sided against top-flat.

Customer feedback

Trusted by Packaging Manufacturers Across Southern Africa

Google Reviews
SA Packaging Machinery · Riversands
4.6
★★★★☆
13 Google reviews

“Highly recommended! Excellent customer service, great prices, and they always go above and beyond.”

Ratings and reviews are published on our Google Business Profile, where they can be read in full and in context.

Read our reviews on Google
Leave a review

PackMan purchased an Automatic 6-Lane, 4-Side Seal Vinegar Packaging Machine, and it has been performing reliably since installation. The machine delivers consistent packaging quality, operates efficiently, and has met our production expectations.

PackMan Packing logo
Thorsten
Robertville, South Africa

SA Packaging Machinery delivered a solution that has met our expectations. The equipment has been reliable in daily production, and we’re pleased with its performance. We found the team knowledgeable, professional, and willing to assist whenever required.

Grace Haven Industries logo
Matthew
Durban, South Africa

We’ve been very happy with the equipment supplied by SA Packaging Machinery. It’s straightforward to use, performs consistently, and has helped us improve our production process. The team was easy to work with and made the entire experience smooth.

JCJ Sweets logo
Basil
Brakpan, South Africa

Comparison

Round bottle vs double-sided vs top-flat

Container shape and label placement decide which of the three you need. All three run semi-automatic or fully automatic models.

Round bottleDouble-sidedTop flat
Round bottle labellerDouble-sided labellerTop flat labeller
Best forCylindrical bottles, jars, tubes, cansFlat, oval, rectangular, square containersCartons, pouches, trays, lids
Label styleWrap-aroundFront and back, single passTop surface
Accuracy±0.5-1 mm±1 mm±0.2-1 mm
Speed range20-200 pcs/min30-150 pcs/min15-120 pcs/min
Typical useWater, beverage, pharma bottlesDetergent, cosmetic, oil containersDate coding, product ID

Choose round bottle for cylindrical containers, double-sided when you need front and back information in one pass, and top flat for cartons and pouches. Some double-sided models can be upgraded with a round-bottle attachment.

Semi-automatic vs fully automatic

The other choice is automation level, which sets speed, labour and entry price rather than which label style you can run.

Semi-automaticFully automatic
Semi-automatic labellerFully automatic labeller
Operator inputLoads and removes each productMinimal — supervision only
SpeedLower, operator-pacedHigher, continuous
InvestmentLower entry costHigher
FootprintCompactLarger, line-integrated
Best forSmall businesses, start-ups, pilot runsMedium to large manufacturers, multi-shift

Round vs flat/square bottles

Container shape is the first decision in specifying a labelling machine, since it decides the labelling method more than any other factor.

Round bottlesFlat / square bottles
Round bottles labelled with wrap-around labelsFlat and square bottles labelled front and back
Labelling methodWrap-around, rotational handlingFront-and-back or multi-panel
Typical useWater, juice, cosmetic, pharma, chemicalCleaning products, detergents, personal care, lubricants
Key requirementConsistent label tension controlPrecise front-and-back alignment
Recommended machineRound bottle labellerDouble-sided labeller

Advantages

Why choose an automated labelling machine?

Manual labelling is slow and inconsistent at any real volume, and a crooked or bubbled label undercuts branding as much as a good product deserves better. An automated labeller holds tension, position and speed consistent across a full run, and because label placement and automation level are chosen independently, the same underlying machine design scales from a start-up’s first semi-automatic unit to a fully integrated line running 200 bottles a minute.

For the finished container, see our sleeve sealer for multipack bundling or shrink sleeve labelling for a full-body shrink label instead of adhesive.

Quotation

What a quotation includes

What we need in order to specify a labelling machine:
  • Container shape: round, flat, square, oval or irregular
  • Label placement: wrap-around, front-and-back, or top
  • Label size and material
  • Target output in pieces per minute
  • Semi-automatic or fully automatic
  • Whether it integrates with an existing filling or capping line
Options quoted on request:
  • Round-bottle attachment for double-sided models
  • Vision inspection systems
  • Batch and date coding integration
  • Servo motor upgrades
  • Product orientation systems
  • Conveyor integration
What the quotation covers:
  • Confirmed lead time
  • Delivery to your site
  • Installation and commissioning
  • Operator training
  • Warranty
  • Recommended spares holding

A labelling machine is quoted to your container, label and target output, so the quotation is built from a trial run rather than a list price. To narrow the specification before you enquire, read how to choose a labelling machine; for what shapes the figure on any machine quotation, see the labelling machine cost guide. Send us your product and label and we will trial it and quote the configuration that suits it.

Why us

Installation, training and support in South Africa

Every labelling machine we supply is installed and commissioned on your floor, with operator training, a spare-parts holding in Johannesburg and technical support once you are running.

Installation and commissioning.
We position the machine, connect the electrical supply and compressed air where required, set label tension, position and application speed against your own product and label, and hand over once labels are applying consistently.

Operator training.
Your operators are trained on reel loading and tracking, adjusting for different container sizes, calibrating label position, PLC operation, and the wear items worth keeping on the shelf.

Service, spares and support.
Applicator wheels, sensors, reel spindles and drive components are held in Johannesburg, with service across South Africa and into neighbouring SADC markets. Routine care is set out in our labelling machine maintenance guide, and common faults are covered in our troubleshooting guide.

Choosing the right labelling machine comes down to five things:

  • Container shape and label placement
  • Label size, material and design
  • Target output in pieces per minute
  • Semi-automatic or fully automatic
  • Integration with your existing line

Tell us what you need to package

SA Packaging Machinery supplies labelling machines across South Africa and Southern Africa. Send us your product and label and we will trial it, recommend the configuration, and quote it.

Questions

Frequently Asked Questions

What is a labelling machine and how does it work?

An automatic or semi-automatic system that applies pre-printed self-adhesive labels to products, containers or packages, feeding the product past a label dispenser and pressing the label on at controlled position and tension.

Bottles, jars, pouches, tubes, boxes, containers and cans across food and beverage, pharmaceutical, cosmetic, chemical and industrial applications. Container shape and label placement decide which configuration suits your product.

Round, flat, square, oval and irregular bottles and containers. Round containers use a round-bottle labeller for wrap-around labels; flat, square or oval containers use a double-sided or top-flat labeller.

Self-adhesive, wrap-around, front-and-back and tamper-evident labels. The machine and its applicator wheel are matched to your label material and size, which are customisable across every model.

Between 10 and 200 pieces per minute depending on the model and automation level. Semi-automatic machines are paced by the operator; fully automatic models sustain the top of the range. Real output is confirmed on a trial.

Accuracy runs from ±0.2 mm on the tightest semi-automatic model to ±1 mm on the general-purpose models. Product and label dimensions are customisable, so the limiting factor is usually your container shape rather than size.

Choose by container shape first — round bottle, double-sided or top-flat — then by volume: semi-automatic for smaller runs and start-ups, fully automatic for continuous high-volume lines. Our buying guide covers the decision in full.

Routine care: clean the applicator wheel and sensors, check reel tracking and tension, inspect drive belts and rollers, and calibrate label position. Full schedules and common fixes are in our maintenance guide and troubleshooting guide.